Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the Google AdWords campaign with immense technology advanced paid marketing strategies and campaigns which can run online without any restrictions and with a smooth functioning process.
Let’s now understand more about a particular ad by Google named PPC Advertising.
Concept of Google AdWords: –
Google has come up with an advertising word tool called “Google AdWords”. It has a bunch of words collected which are bid the highest by online users. Google AdWords is also known as Paid Marketing. The advertisers have to pay to bid those keywords which are present in the paid campaign. Less-Effective keywords reduce the ad rank of the business.
Google AdWords sets the budget bar as per your requirement. You can choose the bid on the lowest rated word also and run your campaign with low budget as you desire. In the world of AdWords, impressions, click strategy, keyword planner plays the major role for a successful paid marketing on a digital platform.
Search Engine Marketing: –
The conceptualization of SEM is done to elaborate the functioning of paid marketing on Google search engine. The major examples of SEM are Google, Bing, Yahoo wherein they allow the advertisers to advertise but through various methods like: –
1.) PPC: Pay Per Click (Advertise is taken into consideration)
2.) CPC: Cost Per Click (AdWords are taken into consideration)
3.) CPA: Cost Per Acquisition (Impressions are taken into consideration)
The most relevant form of advertising through a search engine is PPC Advertising. Pay- Per- Click marketing strategy reduces the wastage of money to an extent. In this paid marketing strategy ads are shown to the users as per the keywords entered by them in the Google search engine. The advertiser’s money will only be deducted when a user will click on their respective ad and will visit the page. The advertiser cannot boost his ad by paying more to go ahead of his competitors. The whole PPC marketing revolves around the keywords used by the users. Thus it is also known as
“Keyword Marketing”. PPC Campaign is effective as it reaches out to a potential audience which is genuinely interested in the product and the ad gets proper exposure in the industry through this marketing tactic.
Importance of PPC Advertising: –
1.) PPC Campaign has a hyper-specific audience that clicks on a particular ad of his taste of interest.
2.) From the monetary aspect, it is well-secured tactic wherein deduction happens on a click.
3.) There is no unwanted impression or surfing happening by clicking the paid marketing ad.
4.) PPC occurs with full authentication through ad auction, each and every keyword is auctioned for a search engine to determine the advertisements validity through Search Engine Result Page (SERP).
PPC Advertising Examples: –
Olay BB Cream had come up with a PPC Marketing tactic which involved site links, an offer, and a trademark.
The mixture of these three elements makes an ad look reliable and eye-catchy because of the stated offer. Site links give an opportunity to the user to click wherever he is amenable to look for the stated product. The registered trademark can accelerate your rank in the search engine.
An Audi PPC Ad Campaign had site links, verbs and social extensions which uplifted the ad in the search engine.
Site links are a sure game changer as they give freedom to a user to know the insights of a product in a more systematic pattern.
Verbs from the ancient times have described an item’s quality in a much better way than writing a simple line. Audi had created one single line that stated “Experience New Audi Luxury Cars and Models at Audi USA.com”.
A social extension with a huge amount of followers changes the game on the Google platform in a wink of a second.
A PPC Campaign is the most effective and economical way to deliver paid ads. It is a backbone for growing as well as the giant business’s marketing model. Keywords for generating an ad can be auctioned by bidding and the rank of the business can be known from the Google search engine.
PPC Marketing gives a niche market audience that engages in a product and uplifts the features of it at the same time. It allows displaying ad in a specific demographic or a country globally or locally with time and day preference. It helps in targeting customers and redirect them back to advertiser’s website.
Source by Kinjal Soni